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Healthy Today, Healthy Tomorrow

May

05

Philips Aims to Expand to Healthcare Technology

Philips Flat Iron

There is a ‘strong interest’ for the Philips division that sells devices such as the Senseo, air fryer, and vacuum cleaners that also have a wide appliance service available.

Philips has had its home appliances division up for sale since the beginning of this year. Despite the corona crisis, the sales process is on schedule, says Van Houten. “This autumn we expect to get in touch with potential buyers,” he said on Tuesday in a presentation on the eve of the consumer electronics fair IFA.

The trade fair to be held in digital form this year due to the corona pandemic remains important for Philips. Van Houten believes that household appliances are less suitable for concern in healthcare technology, but sticks to products for personal health.

 

ALSO READ: The Health Benefits of Your Footwear Choices

 

Relevant for healthy living

Philips likes to keep its toothbrushes, products for healthy sleep, articles for mother and child, and, razors on board. “The quality of sleep, personal hygiene, and oral care are relevant if you want people to live healthily,” underlines the CEO.

According to Van Houten, the markets for personal health and the professional world of healthcare providers are growing closer together. The toothbrush plays a role in the prevention of heart disease and other ailments, Philips says. Brushing behavior can be tracked by dentists. In the United States, Philips is working with an insurer on a model to make consumers who brush well pay a lower premium.

Remote care

The coronavirus will give the application of remote care a boost, says Philips. “Consumers want more control over their health than ever,” says Deeptha Khanna, who recently became responsible for personal health activities at Philips. Van Houten adds that ‘corona has learned to keep people out of the hospital’. For example, consumers would be more inclined to share their data about their health online and the healthcare provider would be more open to remote care.

With the apps that Philips has developed to accompany products for brushing your teeth, for example, but also articles for mothers and babies and hair removal, it plays a new role as a consumer brand. According to Van Houten, the apps work as customer loyalty. “Consumers who are connected in this way buy more.”

 

Mar

17

YouTube And Healthcare

One of the most popular video sharing platforms in the world that has over two billion global active monthly users is YouTube. Hence, it isn’t a surprise that a lot of people are trying to make a name on YouTube. However, gaining enough views and subscribers to bring your YouTube channel to the next stage can be very challenging.

Growing Your YouTube Channel

When you have a large number of people subscribed to your channel, you’ll be able to gain more regular views but most importantly be likely to multiply your subscribers via shares as well as appearances in search results. But getting a large enough number of subscribers can take a long time, that is why many opt to buy YouTube subscribers cheap.

Because competition is high, getting the attention and subscribers you need to make your channel a success can be difficult which is why many buy subscribers to give their YouTube channel a boost. If you intend to buy YouTube subscribers cheap, make certain you are buying real subscribers as the platform can detect fake accounts. Hence, do your research before clicking the button.

While it might be a challenge to gain views, shares and subscribers on YouTube, the video sharing platform is still a great place to upload your content, especially when you want to educate people. Do remember that YouTube is global and with the right strategies, you will surely get your content out there.

YouTube And Healthcare

YouTube has not only become the go-to entertainment, but also a platform for learning. For instance, the video sharing platform has a wide range of content on science, medicine and healthcare, such as the anatomy of humans, surgery, the right approach in giving CPR, and many more informative and useful videos about various healthcare facts. These types of videos are usually easy to locate, especially that the video sharing platform is accessible for free. Furthermore, with the enhancements made to technology, these YouTube videos can be viewed from your smartphone, tablet, laptop, and of course a desktop computer.

As increasingly more people rely on social media like YouTube for information on healthcare, it is vital for healthcare providers and organizations to make the most of the platform to provide accurate and truthful information, share experiences, educate people, and engage viewers.