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Mar

18

Healthcare Marketing Strategy – Be Seen On Bing

When it comes to SEO strategy, a lot of medical marketers leave out http://bing.com, and this means missing an opportunity to reach a large number of potential patients. While Google rules the world of SEO where it claims more than 88% of searches through mobile and 70% of searches via desktop computer, you shouldn’t disregard Bing as it comes in next in terms of search engine. Generally, people are most likely to either search engines, which means healthcare marketers who disregard http://bing.com are throwing away their chances on acquiring new audience.

Healthcare Marketing Strategy On Bing

Although the portion of search market that Bing presently occupies is fairly small, it is actually bigger as it is growing every year, making it the best time to make an investment in Bing advertising so as to reach a wider scope of new audience.

In healthcare marketing, Bing search engine can be worthwhile as it can be a feasible way towards success. Paid Search Ads promoted through Microsoft Advertising, previously called Bing Ads, often offers immense value to healthcare clients. Here are some:

Relevant Audience Demographics

The overlap of audience demographic is one significant reason why healthcare Paid Search strategies are successful in Bing. Frequently your target audience in the general care or healthcare market vertical lines up quite well with Bing’s gender/ demographics which are as follows:

  • Average age: 45 years old and up
  • Gender: 60% female and 40% male
  • Education: 50% finished a degree
  • Financial status: more affluent
  • Civil status: likely married

Getting Exposure on the Proper Devices

Considering the demographic of the search engine, this associates with heavier usage of desktop computer over mobile or tablet. For instance, regular traffic coming from the 45 years and up demographic direct towards greater percentage of users making use of their desktop computer for searching. The opposite is true for the younger demographic as they make use of their mobile devices, such as smartphones and tablets, to search on Google. Naturally, Windows PCs have a much greater search market share on Bing. By means of integrating Bing into your healthcare Paid Search Strategy, you make the most of your opportunities for exposure as well as be visible to your most relevant target audience.

Mar

13

How Drone Technology Is Used In The Medical And Healthcare Sector

The word “drone” would typically refer to an aircraft that is unpiloted. Also called “Unmanned Aerial Vehicles” or UAVs, these aircrafts can perform a variety of tasks that ranges from military operations to delivering packages. Drones comes in different sizes which could be as huge as a plane or as tiny as the size of your hand (or even smaller).

With the continuous advancements done to drones, even the best drone under 100 has the ability to carry out various tasks across the commercial, recreational, as well as industrial sectors, such as gathering data in real-time and in a cost-effective way. As drones now have new uses, features and applications, the use of drones by both individuals and companies is increasing.

Drone Technology In The Medical And Healthcare Sector

The drone technology has now also penetrated the field of medicine and healthcare where there are several powerful applications and features that can be used to show its impressive potentials. Let’s a have a look at some:

  • Transporting Emergency Medication or Equipment: Epi Pens, oxygen masks, and poison antidotes are only some of the medications and equipment that drones can transport which is truly a lifesaving possibility.
  • Reaching Patients in Remote Areas: In many cases, patients are located in remote areas or in places where the proper infrastructure and set-up for effective ongoing care as well as emergency care are lacking. With the use of drones, vaccines, telemedicine, medical supplies, or prescription drugs can be deployed for home healthcare.
  • Collection of Tissue and Blood Samples: Drone technology also make it possible to provide fully equipped labs with faster return transport which cuts down the needed time and effort by humans to carry out the task.
  • For Search and Rescue Operations: Thanks to drones, searching for injured or lost people in the mountains, at sea, or in the jungle and desert is made easier.
  • Response to Natural Calamities: Natural disasters like tornados, flood, earthquakes, fire, or extreme drought could slow down, hamper ore restrict medical or humanitarian personnel to deliver on-site intervention. Drone technology are of great help in these instances.

A lot of medical and healthcare organizations have already begun adopting mobile technology in order to resolve several problems that the sector and industry faces. With the continues improvements done to drone technology as well as in AI and robotics, certain tasks in the medical and healthcare field carried out by people can be done by these technologies reduce variability, mistake and cost.