There is a ‘strong interest’ for the Philips division that sells devices such as the Senseo, air fryer, and vacuum cleaners that also have a wide appliance service available.
Philips has had its home appliances division up for sale since the beginning of this year. Despite the corona crisis, the sales process is on schedule, says Van Houten. “This autumn we expect to get in touch with potential buyers,” he said on Tuesday in a presentation on the eve of the consumer electronics fair IFA.
The trade fair to be held in digital form this year due to the corona pandemic remains important for Philips. Van Houten believes that household appliances are less suitable for concern in healthcare technology, but sticks to products for personal health.
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Relevant for healthy living
Philips likes to keep its toothbrushes, products for healthy sleep, articles for mother and child, and, razors on board. “The quality of sleep, personal hygiene, and oral care are relevant if you want people to live healthily,” underlines the CEO.
According to Van Houten, the markets for personal health and the professional world of healthcare providers are growing closer together. The toothbrush plays a role in the prevention of heart disease and other ailments, Philips says. Brushing behavior can be tracked by dentists. In the United States, Philips is working with an insurer on a model to make consumers who brush well pay a lower premium.
The coronavirus will give the application of remote care a boost, says Philips. “Consumers want more control over their health than ever,” says Deeptha Khanna, who recently became responsible for personal health activities at Philips. Van Houten adds that ‘corona has learned to keep people out of the hospital’. For example, consumers would be more inclined to share their data about their health online and the healthcare provider would be more open to remote care.
With the apps that Philips has developed to accompany products for brushing your teeth, for example, but also articles for mothers and babies and hair removal, it plays a new role as a consumer brand. According to Van Houten, the apps work as customer loyalty. “Consumers who are connected in this way buy more.”