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Mar

18

Healthcare Marketing Strategy – Be Seen On Bing

When it comes to SEO strategy, a lot of medical marketers leave out http://bing.com, and this means missing an opportunity to reach a large number of potential patients. While Google rules the world of SEO where it claims more than 88% of searches through mobile and 70% of searches via desktop computer, you shouldn’t disregard Bing as it comes in next in terms of search engine. Generally, people are most likely to either search engines, which means healthcare marketers who disregard http://bing.com are throwing away their chances on acquiring new audience.

Healthcare Marketing Strategy On Bing

Although the portion of search market that Bing presently occupies is fairly small, it is actually bigger as it is growing every year, making it the best time to make an investment in Bing advertising so as to reach a wider scope of new audience.

In healthcare marketing, Bing search engine can be worthwhile as it can be a feasible way towards success. Paid Search Ads promoted through Microsoft Advertising, previously called Bing Ads, often offers immense value to healthcare clients. Here are some:

Relevant Audience Demographics

The overlap of audience demographic is one significant reason why healthcare Paid Search strategies are successful in Bing. Frequently your target audience in the general care or healthcare market vertical lines up quite well with Bing’s gender/ demographics which are as follows:

  • Average age: 45 years old and up
  • Gender: 60% female and 40% male
  • Education: 50% finished a degree
  • Financial status: more affluent
  • Civil status: likely married

Getting Exposure on the Proper Devices

Considering the demographic of the search engine, this associates with heavier usage of desktop computer over mobile or tablet. For instance, regular traffic coming from the 45 years and up demographic direct towards greater percentage of users making use of their desktop computer for searching. The opposite is true for the younger demographic as they make use of their mobile devices, such as smartphones and tablets, to search on Google. Naturally, Windows PCs have a much greater search market share on Bing. By means of integrating Bing into your healthcare Paid Search Strategy, you make the most of your opportunities for exposure as well as be visible to your most relevant target audience.