Name, Trademarks & Logos

Make-A-Wish Name
Make-A-Wish Name Use of "Make-A-Wish" or "Make-A-Wish Foundation" always requires a hyphen between the words "Make," "A," and "Wish." The "A" in "Make-A-Wish" must always be capitalized.

The term "Make-A-Wish" should be used only as an adjective - never as a noun, as the name of the organization, or as a verb phrase in a sentence. In textual references, acronyms that refer to the Make-A-Wish Foundation should be spelled out.


Make-A-Wish Trademarks
When using the words Make-A-Wish® or the Make-A-Wish Foundation® please use a registered trademark symbol.

Make-A-Wish Logos
The Make-A-Wish logo has very specific guidelines that must be followed. The logo can only be represented in black, PMS Blue 293, reverse out white or metallic. There are also clear space, size and background specifications.

Please consult with the Greater Ohio, Kentucky & Indiana chapter Director of Marketing & Brand Development for assistance and brand usage approval.

View our
Key Messages

View our Standard Language