Brand Standards

Like most organizations, the Make-A-Wish Foundation maintains federally-registered ownership over its name, logo and various service marks. These marks are property of the Make-A-Wish Foundation of America and licensed to each Make-A-Wish chapter for use in conducting official Make-A-Wish business.

Anyone in our chapter territory (Greater Ohio, Kentucky & Indiana) wishing to use the Make-A-Wish name, logo or other service marks may only do so with the prior approval of the Make-A-Wish Foundation® of Greater Ohio, Kentucky & Indiana. To ensure brand elements are used effectively and consistently, specific logo and trademark guidelines must be followed. 

View our Name, Trademark & Logo Usage

View our Standard Language

View our Key Messages